Data Aggregation Dashboard for Real Estate Brokerage
See how we helped a boutique real estate brokerage unify fragmented data from multiple sources, improving agent productivity by 20% and increasing lead-to-client conversion.
Client Overview
A boutique real estate brokerage operating in a major metropolitan area, managing a team of 12 agents and handling both residential and commercial properties. Client identity is protected under NDA.
"We finally have a single source of truth for our business. The dashboard saves us days every month and helps us make smarter decisions about where to invest our time and marketing dollars."
Key Results
After implementing our custom data dashboard, our client experienced significant operational improvements and financial benefits.
reporting time
conversion rate
productivity
wasted ad spend
financial benefit
The Challenge
The brokerage struggled with fragmented data across multiple platforms, making it difficult to gain a unified view of their business.
Scattered Lead Sources
Lead sources included Zillow, Realtor.com, and local MLS, each with separate dashboards
Manual Performance Tracking
Agent performance tracked in spreadsheets, with manual data entry
Disconnected Marketing Data
Marketing spend and ROI tracked in Google Ads and Facebook Ads
No Unified Business View
No unified view of key business metrics (lead conversion, agent performance, marketing ROI)
Time-Consuming Reporting
Monthly reporting required 2-3 days of manual data collection and reconciliation
OTS Tool Limitations
Existing BI tools were too expensive, lacked connectors for all sources, or couldn't provide the exact custom calculations needed for the brokerage's KPIs
Our Solution
Famous Labs developed a custom data aggregation and reporting dashboard:
Technical Implementation
- API Integrations
Automated data pulls from Zillow, Realtor.com, MLS, Google Ads, Facebook Ads
- Custom ETL Pipeline
Data normalization and transformation to align disparate sources
- Centralized Dashboard
Real-time KPIs for lead conversion, agent performance, and marketing ROI
- Automated Reporting
Monthly and on-demand reports generated for management and agents
- Role-Based Access
Secure logins for agents and managers with tailored views
Development Process
3-week discovery and requirements phase
Agile development over 12 weeks (6 sprints)
Staged rollout: management dashboard first, then agent dashboards
Training and documentation for all users
Implementation Challenges
- Data Consistency
Handling discrepancies and missing data across sources
- API Limitations
Working around rate limits and incomplete data from some platforms
Technologies Used
Backend
RoR, Python (FastAPI), PostgreSQL
Frontend
RoR (Turbo/Stimulus)
Integrations
Zillow, Realtor.com, MLS, Google Ads, Facebook Ads APIs
Infrastructure
AWS (EC2, RDS)
Long-term Impact
Eighteen months after implementation, the solution continues to deliver increasing value.
Team Growth
Brokerage has grown agent team by 25% with no increase in admin staff
Expanded Features
Dashboard now supports additional integrations (e.g., email marketing, SMS campaigns)
Cost-Effective Maintenance
Ongoing support and maintenance costs of $10K/year
Strong ROI
System paid for itself within 16 months and continues to drive business growth
Ready to Transform Your Business?
We specialize in building custom software and AI solutions that drive efficiency and growth. If you're facing similar challenges, let's talk about how we can help.